Recently, a friend and fellow entrepreneur reached out to me for advice about handing a negative online review. His family-owned insurance business had been blasted with a greatly exaggerated story that was attracting attention and momentum online, with some commentators calling for a boycott of his services. Worried about fanning the flames, he wasn't sure… Continue reading Negative online reviews: How to regain control and rebound
Tag: PR
A.Word about our success: Marketing a major industry event
A.WordSmith supported the promotional activities of a client's event, resulting in lots (and lots) of attention.
How we increased one startup’s media coverage by 450%
A.WordSmith increased one startup's media coverage by 450 percent. Here's how.
What I learned in 22-ft. Alaskan seas
Public relations must go on, even in an angry ocean.
The “Magic Three” and some fish
The importance (and power) of using communications, marketing and content for business development.