Recently, a friend and fellow entrepreneur reached out to me for advice about handing a negative online review. His family-owned insurance business had been blasted with a greatly exaggerated story that was attracting attention and momentum online, with some commentators calling for a boycott of his services. Worried about fanning the flames, he wasn't sure… Continue reading Negative online reviews: How to regain control and rebound
Tag: communications
How we increased one startup’s media coverage by 450%
A.WordSmith increased one startup's media coverage by 450 percent. Here's how.
Meet Founder Amelia Smith
Meet Founder Amelia Smith, a writer who specializes in communications, marketing and content.
Does your business need a blog?
Learn the pros and cons of blogging here. Coffee and turtlenecks not included.
Web traffic in the pits? Fix it.
If your website is on the struggle bus, use these techniques to improve performance.
The case of the broken sales funnel
The story of one client who learned something unexpected about his sales process from digital marketing.
So, you want to start social media?
Social media has the power to drive business, but should be carefully planned and managed.
The value of internal communications
Behind every successful company is an aligned employee workforce.
What I learned in 22-ft. Alaskan seas
Public relations must go on, even in an angry ocean.
The “Magic Three” and some fish
The importance (and power) of using communications, marketing and content for business development.