Webinars are a cost-effective way to build your company’s reputation, encourage engagement and capture new leads.
It's official! A.WordSmith has been certified as a Woman-Owned Business Enterprise (WBE) by Florida's Office of Supplier Diversity. While the company was founded as a woman-owned business and has operated as such for the past three years, this official State designation is important for three main reasons: Businesses that partner with WBEs, like A.WordSmith, may… Continue reading A.WordSmith now a certified Woman-Owned Business Enterprise
Website traffic is up 18% in the U.S. during the COVID-19 pandemic. Capitalize on this increase and grow your businesses by digitally connecting with customers now.
Recently, a friend and fellow entrepreneur reached out to me for advice about handing a negative online review. His family-owned insurance business had been blasted with a greatly exaggerated story that was attracting attention and momentum online, with some commentators calling for a boycott of his services. Worried about fanning the flames, he wasn't sure… Continue reading Negative online reviews: How to regain control and rebound
A.WordSmith supported the promotional activities of a client's event, resulting in lots (and lots) of attention.
A.WordSmith increased one startup's media coverage by 450 percent. Here's how.
For nearly any business, content marketing is an important strategy to consider. Frequently publishing articles, blog posts, videos and other types of content to your website and social channels allows customers and other important targets to find your business in online searches. Additionally, when the content is educational, engaging and easy to consume, you gain… Continue reading Content marketing is a long game
Tweeting to the sound of crickets? Learn ten ways to grow your social media audience.
Learn the pros and cons of blogging here. Coffee and turtlenecks not included.
The story of one client who learned something unexpected about his sales process from digital marketing.
Social media has the power to drive business, but should be carefully planned and managed.
Public relations must go on, even in an angry ocean.
The importance (and power) of using communications, marketing and content for business development.
You've published content. Now position it to generate results for your business.
Generate fresh content ideas with these techniques.
Not all social channels are equal. Learn how to be a social snob for your business.