(April 14, 2023; Jacksonville, Fla.) -- A.WordSmith, a Jacksonville-based boutique marketing-communications agency, is honored to have received a coveted platinum 2023 Hermes Creative Award, in the Print Media category, for the development of a corporate brochure on behalf of its client SHADOWCAT. This year there were more than 6,500 Hermes Award entries from the United… Continue reading A.WordSmith honored with platinum 2023 Hermes Creative Award
A.Word Blog
Need a marketing SME to present at your next event? Let’s have A.Word.
If your industry event is looking for a Subject Matter Expert (SME) to discuss marketing and communications, or similar topics, consider A.WordSmith Founder Amelia Smith.
Webinars can drive growth in a digital business world
Webinars are a cost-effective way to build your company’s reputation, encourage engagement and capture new leads.
A.WordSmith now a certified Woman-Owned Business Enterprise
It's official! A.WordSmith has been certified as a Woman-Owned Business Enterprise (WBE) by Florida's Office of Supplier Diversity. While the company was founded as a woman-owned business and has operated as such for the past three years, this official State designation is important for three main reasons: Businesses that partner with WBEs, like A.WordSmith, may… Continue reading A.WordSmith now a certified Woman-Owned Business Enterprise
Go viral: Using digital content to boost your business during quarantine
Website traffic is up 18% in the U.S. during the COVID-19 pandemic. Capitalize on this increase and grow your businesses by digitally connecting with customers now.
Negative online reviews: How to regain control and rebound
Recently, a friend and fellow entrepreneur reached out to me for advice about handing a negative online review. His family-owned insurance business had been blasted with a greatly exaggerated story that was attracting attention and momentum online, with some commentators calling for a boycott of his services. Worried about fanning the flames, he wasn't sure… Continue reading Negative online reviews: How to regain control and rebound
A.Word about our success: Marketing a major industry event
A.WordSmith supported the promotional activities of a client's event, resulting in lots (and lots) of attention.
How we increased one startup’s media coverage by 450%
A.WordSmith increased one startup's media coverage by 450 percent. Here's how.
Content marketing is a long game
For nearly any business, content marketing is an important strategy to consider. Frequently publishing articles, blog posts, videos and other types of content to your website and social channels allows customers and other important targets to find your business in online searches. Additionally, when the content is educational, engaging and easy to consume, you gain… Continue reading Content marketing is a long game
Ten ways to increase your social audience
Tweeting to the sound of crickets? Learn ten ways to grow your social media audience.
Does your business need a blog?
Learn the pros and cons of blogging here. Coffee and turtlenecks not included.
The case of the broken sales funnel
The story of one client who learned something unexpected about his sales process from digital marketing.
So, you want to start social media for business?
Social media has the power to drive business, but should be carefully planned and managed.
What I learned in 22-ft. Alaskan seas
Public relations must go on, even in an angry ocean.
The “Magic Three” and some fish
The importance (and power) of using communications, marketing and content for business development.
Thoughts on ChatGPT, from a writer’s perspective
ChatGPT changes the game for written content production, in many ways for the better. Here's why.