A.Word Blog

A.WordSmith now a certified Woman-Owned Business Enterprise

It's official! A.WordSmith has been certified as a Woman-Owned Business Enterprise (WBE) by Florida's Office of Supplier Diversity. While the company was founded as a woman-owned business and has operated as such for the past three years, this official State designation is important for three main reasons: Businesses that partner with WBEs, like A.WordSmith, may… Continue reading A.WordSmith now a certified Woman-Owned Business Enterprise

Negative online reviews: How to regain control and rebound

Recently, a friend and fellow entrepreneur reached out to me for advice about handing a negative online review. His family-owned insurance business had been blasted with a greatly exaggerated story that was attracting attention and momentum online, with some commentators calling for a boycott of his services. Worried about fanning the flames, he wasn't sure… Continue reading Negative online reviews: How to regain control and rebound

Content marketing is a long game

For nearly any business, content marketing is an important strategy to consider. Frequently publishing articles, blog posts, videos and other types of content to your website and social channels allows customers and other important targets to find your business in online searches. Additionally, when the content is educational, engaging and easy to consume, you gain… Continue reading Content marketing is a long game